- 01
Market saturation and rising costs per installment are the primary obstacles for 41% of user acquisition managers, driven by intense competition from non-gaming entities.
- 02
Product managers are prioritizing LiveOps as their most significant challenge, with nearly 30% ranking it above traditional concerns like game economy balancing or prototyping.
- 03
The industry is shifting away from high-volume acquisition toward sustainable growth models that prioritize long-term user retention and lifetime value maximization.
- 04
Monetization teams are struggling with declining eCPM values and are under pressure from executives to innovate new revenue streams beyond traditional advertising.
- 05
Effective user segmentation is the most widespread concern for monetization teams, necessitating the use of artificial intelligence to achieve deeper audience personalization.
- 06
Commercial viability in the 2025 mobile market increasingly depends on revenue diversification, specifically through the adoption of subscription models and alternative storefronts.