Video content now accounts for 45% of global ad impressions, reaching up to 72% in the Middle East, as traditional static image performance continues to decline.

According to "Insights into Marketing Trends of Global Mobile Apps": Video content now accounts for 45% of global ad impressions, reaching up to 72% in the Middle East, as traditional static image performance continues to decline.

AI-integrated tool apps experienced over 100% year-over-year advertiser growth across all tracked regions in the first half of 2023.

According to "Insights into Marketing Trends of Global Mobile Apps": AI-integrated tool apps experienced over 100% year-over-year advertiser growth across all tracked regions in the first half of 2023.

Android remains the dominant marketing platform, accounting for over 70% of the total creatives launched by the 170,000 active advertisers.

According to "Insights into Marketing Trends of Global Mobile Apps": Android remains the dominant marketing platform, accounting for over 70% of the total creatives launched by the 170,000 active advertisers.

Augmented Reality is shifting from a novelty to a core medium, with projections indicating that 75% of the global population will be regular AR users by 2025.

According to "Insights into Marketing Trends of Global Mobile Apps": Augmented Reality is shifting from a novelty to a core medium, with projections indicating that 75% of the global population will be regular AR users by 2025.

Over 93% of active mobile advertisers launched new creatives in the first half of 2023, with the highest creative density occurring in Africa and South Asia.

According to "Insights into Marketing Trends of Global Mobile Apps": Over 93% of active mobile advertisers launched new creatives in the first half of 2023, with the highest creative density occurring in Africa and South Asia.

The reading app sector has reached market maturity, necessitating high creative refresh rates and the use of established intellectual properties to maintain share.

According to "Insights into Marketing Trends of Global Mobile Apps": The reading app sector has reached market maturity, necessitating high creative refresh rates and the use of established intellectual properties to maintain share.

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Key Insights

Insights into Marketing Trends of Global Mobile Apps

SocialPeta~25 min full read

01
Video content now accounts for 45% of global ad impressions, reaching up to 72% in the Middle East, as traditional static image performance continues to decline.
02
AI-integrated tool apps experienced over 100% year-over-year advertiser growth across all tracked regions in the first half of 2023.
03
Android remains the dominant marketing platform, accounting for over 70% of the total creatives launched by the 170,000 active advertisers.
04
Augmented Reality is shifting from a novelty to a core medium, with projections indicating that 75% of the global population will be regular AR users by 2025.
05
Over 93% of active mobile advertisers launched new creatives in the first half of 2023, with the highest creative density occurring in Africa and South Asia.
06
The reading app sector has reached market maturity, necessitating high creative refresh rates and the use of established intellectual properties to maintain share.

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