Panel on Business and Self-Publishing: Chicago

Self-publishing requires reallocating at least 50% of a project’s total budget toward visibility and community management rather than core development.

Independent studios must formalize business entities early in the production cycle to protect against personal liability and secure intellectual property rights.

Market saturation on digital storefronts has rendered organic discovery nearly impossible, necessitating the use of data analytics and targeted social media campaigns.

While self-publishing provides greater creative autonomy and higher revenue retention, it requires professional expertise in contract negotiation, platform relations, and long-term lifecycle support.

Small studios operating in regional markets must balance local economic frameworks with the logistical demands of navigating global digital marketplaces.

The shift toward self-publishing demands a transition from a purely creative focus to a rigorous business model centered on financial planning and legal infrastructure.