Rusty’s Retirement sold over 330,000 units on Steam since its late April 2024 launch by targeting a niche 'idle-farming' design that allows multitasking.
The game achieved an initial sales velocity of approximately 20,000 units per day during its first five days, largely driven by its alignment with the Steam Farming Fest.
A $4 'Supporter Pack' DLC achieved an 11% attach rate, generating over $111,000 in additional revenue beyond the base $7 game price.
International markets were critical to the game's success, with 26% of total sales originating from China, followed by significant performance in Japan, Korea, and Taiwan.
The developer utilized a multi-channel social media strategy across Twitter, Instagram, and TikTok, combined with Twitch-integrated features to encourage viewer interaction.
The title maintained consistent sales momentum post-launch by leveraging strategic discounting during seasonal Steam sales events.
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