GREE acquired OpenFeint for $104 million to transform from a Japan-centric platform into a global social gaming network targeting an eventual user base of 800 million.

According to "GREE’s Global Strategy and OpenFeint Acquisition": GREE acquired OpenFeint for $104 million to transform from a Japan-centric platform into a global social gaming network targeting an eventual user base of 800 million.

The acquisition integrates OpenFeint’s existing infrastructure, which as of April 2011 included 75 million users, 5,000 games, and a network of 19,000 developers.

According to "GREE’s Global Strategy and OpenFeint Acquisition": The acquisition integrates OpenFeint’s existing infrastructure, which as of April 2011 included 75 million users, 5,000 games, and a network of 19,000 developers.

GREE’s strategy is driven by the rapid growth of the global smartphone market, which is projected to reach nearly 100% penetration in North America by 2014.

According to "GREE’s Global Strategy and OpenFeint Acquisition": GREE’s strategy is driven by the rapid growth of the global smartphone market, which is projected to reach nearly 100% penetration in North America by 2014.

The deal leverages OpenFeint’s established U.S. market position, including strategic partnerships with major carriers such as AT&T and Verizon Wireless.

According to "GREE’s Global Strategy and OpenFeint Acquisition": The deal leverages OpenFeint’s established U.S. market position, including strategic partnerships with major carriers such as AT&T and Verizon Wireless.

GREE plans to integrate its expertise in monetization and engagement into the OpenFeint platform while reducing porting costs for developers through aligned platform specifications.

According to "GREE’s Global Strategy and OpenFeint Acquisition": GREE plans to integrate its expertise in monetization and engagement into the OpenFeint platform while reducing porting costs for developers through aligned platform specifications.

The company is pursuing a dual-track growth strategy that combines platform expansion through alliances with partners like Tencent and mig33 alongside internal game development in Japanese and international studios.

According to "GREE’s Global Strategy and OpenFeint Acquisition": The company is pursuing a dual-track growth strategy that combines platform expansion through alliances with partners like Tencent and mig33 alongside internal game development in Japanese and international studios.

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Key Insights

GREE’s Global Strategy and OpenFeint Acquisition

GREE~7 min full read

01
GREE acquired OpenFeint for $104 million to transform from a Japan-centric platform into a global social gaming network targeting an eventual user base of 800 million.
See it on page 12
02
The acquisition integrates OpenFeint’s existing infrastructure, which as of April 2011 included 75 million users, 5,000 games, and a network of 19,000 developers.
See it on page 5
03
GREE’s strategy is driven by the rapid growth of the global smartphone market, which is projected to reach nearly 100% penetration in North America by 2014.
See it on page 3
04
The deal leverages OpenFeint’s established U.S. market position, including strategic partnerships with major carriers such as AT&T and Verizon Wireless.
See it on page 8
05
GREE plans to integrate its expertise in monetization and engagement into the OpenFeint platform while reducing porting costs for developers through aligned platform specifications.
See it on page 9
06
The company is pursuing a dual-track growth strategy that combines platform expansion through alliances with partners like Tencent and mig33 alongside internal game development in Japanese and international studios.
See it on page 2

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