Global mobile-gaming app installs grew by 4% year-over-year in 2024, signaling a recovery from 2023 market volatility.
See it on page 10Monetization is under pressure as median revenue per active user declined from $0.31 to $0.28.
See it on page 6User retention metrics weakened in 2024, with day-1 retention falling to 27% from the previous year's 28%.
See it on page 24Advertising efficiency has improved, evidenced by higher installs per mille (IPM) and stronger performance indicators across major global markets.
See it on page 6Average session lengths contracted in 2024, contributing to a modest overall decline in core user engagement metrics.
See it on page 22Future growth is projected to rely on AI-driven personalization, including adaptive difficulty, blended monetization, and live events to increase lifetime value.
See it on page 39That's the gist.
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