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Key Insights
Gaming App Insights Report: 2025 Edition
Adjust~36 min full read
- 01
Global mobile-gaming app installs grew by 4% year-over-year in 2024, signaling a recovery from 2023 market volatility.
See it on page 10 - 02
Monetization is under pressure as median revenue per active user declined from $0.31 to $0.28.
See it on page 6 - 03
User retention metrics weakened in 2024, with day-1 retention falling to 27% from the previous year's 28%.
See it on page 24 - 04
Advertising efficiency has improved, evidenced by higher installs per mille (IPM) and stronger performance indicators across major global markets.
See it on page 6 - 05
Average session lengths contracted in 2024, contributing to a modest overall decline in core user engagement metrics.
See it on page 22 - 06
Future growth is projected to rely on AI-driven personalization, including adaptive difficulty, blended monetization, and live events to increase lifetime value.
See it on page 39
That's the gist.
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