Back to report
Key Insights
Games India Plays!: A Look into the Gaming Habits of Indian Mobile Gamers and How to Reach Them
Newzoo~16 min full read
- 01
The Indian mobile gaming market reached $2.2 billion in 2022, driven by a base of 373 million online gamers where 91% play exclusively on mobile devices.
- 02
Real Money Gaming (RMG), including fantasy sports and card games, accounts for over 50% of total industry revenue.
- 03
The core demographic for adventure and battle royale genres is young and male-skewing, with 55% of players falling within the 13-27 age bracket.
- 04
User acquisition in the mobile gaming sector faces a 25-50% install-to-registration rate, with future growth increasingly concentrated in Tier 2 and Tier 3 cities.
- 05
High engagement levels are evidenced by 80% of mobile gamers consuming gaming video content and 44% participating in esports.
- 06
Marketers are advised to leverage UPI-based micro-payments, vernacular creatives, and a mix of playable and short-video ad formats to optimize return on ad spend.
- 07
Future industry disruption is expected through the integration of Web3 technologies, blockchain-based play-to-earn models, and the emergence of super-app 'gaming malls'.
That's the gist.
Dive into the full report for the data, charts, and sources behind these takeaways.
Read the full report