Games-as-a-Service (GaaS) sports titles like EA Sports FC and NBA 2K exhibit the highest retention, maintaining 0.64x to 0.66x of their peak concurrent user (CCU) counts.
Most premium 'play once' games suffer rapid player decay, frequently dropping below 100 CCU shortly after their initial launch.
Lies of P demonstrated strong single-player retention by holding 20% of its peak CCU six weeks post-launch, while Payday 3 struggled significantly, retaining only 4% of its peak.
Word-of-mouth-driven titles show effective long-tail performance, with Chants of Sennaar maintaining a 0.40x retention ratio.
For The King II was the top performer during the high-volume early November 2023 release window, achieving a peak of over 24,800 CCU.
Market leadership in late 2023 was defined by Marvel's Spider-Man 2 on PlayStation, alongside Suika Game and Dave the Diver as top third-party downloads on the Nintendo Switch.
That's the gist.
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