Twitch dominated the global streaming market with a 72% share in Q1 2022, while YouTube and Facebook Gaming experienced slight declines.
Games designed for unique player stories—specifically sandboxes, survival games, and immersive sims—achieve significantly higher performance in the influencer ecosystem than linear genres like puzzle or point-and-click games.
Developers should prioritize language-based targeting over geographic boundaries to maximize the reach of their influencer marketing campaigns.
Indie and mid-tier titles require allocated marketing budgets to secure visibility, whereas AAA titles often generate sufficient organic coverage through existing brand power.
Sustained game discovery is driven by replayability and community engagement, as evidenced by evergreen titles like Phasmophobia that continue to generate thousands of monthly reviews years after launch.
Developers must avoid 'backseat gaming' in chat, as it disrupts the streamer's authentic experience and risks alienating their audience.
Successful partnerships require developers to treat streamers as creators driven by engagement and professional legitimacy rather than viewing them solely as marketing tools.
That's the gist.
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