Operating profit rose to ¥9.8 billion, a ¥2.0 billion increase driven by a 12% reduction in total costs, despite net sales falling to ¥35.3 billion.

According to "FY2014 First Quarter Financial Results": Operating profit rose to ¥9.8 billion, a ¥2.0 billion increase driven by a 12% reduction in total costs, despite net sales falling to ¥35.3 billion.

The company achieved a ¥3.7 billion reduction in advertising and fixed expenses, meeting its cost-reduction targets ahead of schedule.

According to "FY2014 First Quarter Financial Results": The company achieved a ¥3.7 billion reduction in advertising and fixed expenses, meeting its cost-reduction targets ahead of schedule.

Smartphone operations now account for 65% of total coin consumption, with smartphone-specific consumption growing by ¥1.6 billion during the quarter.

According to "FY2014 First Quarter Financial Results": Smartphone operations now account for 65% of total coin consumption, with smartphone-specific consumption growing by ¥1.6 billion during the quarter.

A ¥5.2 billion extraordinary loss was recorded due to asset write-offs for underperforming titles and provisions for a voluntary retirement program.

According to "FY2014 First Quarter Financial Results": A ¥5.2 billion extraordinary loss was recorded due to asset write-offs for underperforming titles and provisions for a voluntary retirement program.

Management projects a full turnaround in sales and profits by Q4 FY2014, supported by a strategy to diversify beyond traditional card battle games.

According to "FY2014 First Quarter Financial Results": Management projects a full turnaround in sales and profits by Q4 FY2014, supported by a strategy to diversify beyond traditional card battle games.

The company aims to achieve a 15% year-over-year reduction in fixed costs by the end of the fiscal year while targeting monthly profitability for overseas operations by the end of 2013.

According to "FY2014 First Quarter Financial Results": The company aims to achieve a 15% year-over-year reduction in fixed costs by the end of the fiscal year while targeting monthly profitability for overseas operations by the end of 2013.

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Key Insights

FY2014 First Quarter Financial Results

GREE~19 min full read

01
Operating profit rose to ¥9.8 billion, a ¥2.0 billion increase driven by a 12% reduction in total costs, despite net sales falling to ¥35.3 billion.
02
The company achieved a ¥3.7 billion reduction in advertising and fixed expenses, meeting its cost-reduction targets ahead of schedule.
03
Smartphone operations now account for 65% of total coin consumption, with smartphone-specific consumption growing by ¥1.6 billion during the quarter.
04
A ¥5.2 billion extraordinary loss was recorded due to asset write-offs for underperforming titles and provisions for a voluntary retirement program.
05
Management projects a full turnaround in sales and profits by Q4 FY2014, supported by a strategy to diversify beyond traditional card battle games.
06
The company aims to achieve a 15% year-over-year reduction in fixed costs by the end of the fiscal year while targeting monthly profitability for overseas operations by the end of 2013.

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