Strategic seasonal events and collaborations drove massive revenue spikes, led by Mobile Legends: Bang Bang’s 187.4% MoM growth on the App Store and Monster Strike’s 77.9% increase on Google Play.
Targeted advertising creative formats are highly effective, with Attack Hole utilizing mini-game themes to reach over 10 million global downloads and secure a top position on iOS ad charts.
TV advertising and cross-platform marketing significantly impact revenue, evidenced by Royal Match achieving a nearly 200% revenue increase following its first TV campaign.
High-volume creative strategies, such as SpringGame’s use of 2,200 deduplicated creatives for '이모탈 소울', successfully captured market share in South Korea across arcade, simulation, and puzzle genres.
Party and casual titles saw substantial download surges, with Stumble Guys, Among Us, and Playrix’s core trio (Gardenscapes, Township, Homescapes) all exceeding 150% MoM download growth on the App Store.
Niche creative trends like ASMR-enhanced content proved effective for user acquisition, helping Makeover & Makeup ASMR secure 3.1 million downloads in Brazil on Google Play.
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