Market (Mobile)·Updated Jun 25, 2026 by Liftoff
Privacy regulations are the primary industry obstacle, with 64% of marketers reporting negative impacts from Apple’s App Tracking Transparency (ATT) rollout.
Data loss resulting from privacy changes has left 73% of marketers feeling uninformed, while 72% report increased costs for user acquisition.
Despite a mixed industry outlook, 59% of marketers have increased their 2022 performance targets, though 48% are currently struggling to meet these goals.
Marketers are shifting budgets toward less trackable channels, with 68% prioritizing organic or viral growth and 57% increasing investment in influencer marketing.
A significant knowledge gap persists regarding future privacy shifts, as 70% of marketers feel unprepared for Google’s GAID deprecation and only 47% are familiar with SKAdNetwork 4.
Over 50% of mobile marketers plan to increase their advertising spend in 2023, signaling a continued commitment to growth despite ongoing market challenges.
Privacy regulations are the primary industry obstacle, with 64% of marketers reporting negative impacts from Apple’s App Tracking Transparency (ATT) rollout.
Data loss resulting from privacy changes has left 73% of marketers feeling uninformed, while 72% report increased costs for user acquisition.
Despite a mixed industry outlook, 59% of marketers have increased their 2022 performance targets, though 48% are currently struggling to meet these goals.
Marketers are shifting budgets toward less trackable channels, with 68% prioritizing organic or viral growth and 57% increasing investment in influencer marketing.
A significant knowledge gap persists regarding future privacy shifts, as 70% of marketers feel unprepared for Google’s GAID deprecation and only 47% are familiar with SKAdNetwork 4.
Over 50% of mobile marketers plan to increase their advertising spend in 2023, signaling a continued commitment to growth despite ongoing market challenges.