Influencer-branded storefronts, such as Nexus.gg, allow creators to monetize game recommendations by capturing a share of the traditional 30% platform fee typically retained by digital storefronts.
Mid-sized titles on Steam during the first half of 2020 sold a median of 2,144 copies, resulting in approximately $9,586 in take-home revenue at an average price of $9.99.
Higher-priced titles on Steam generally correlate with increased net revenue, reflecting developer confidence in the quality and complexity of premium-priced games.
Subscription services like Xbox Game Pass are successfully increasing user engagement while simultaneously driving additional sales for games not included in the service.
Community-led discovery remains a potent, unpredictable force, as demonstrated by the delayed viral success of Among Us, which achieved massive popularity years after its initial release due to influencer momentum.
The long-term viability of influencer-branded stores is currently uncertain, as they must compete with established creator revenue streams like merchandise and subscriptions while achieving critical mass.
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