Mitigate the 'bus factor' by diversifying UA budgets to prevent a single platform or policy change from dismantling the entire growth engine.
Implement a balanced budget allocation model by capping primary channels at 20-25% and maintaining multiple secondary channels at 10% each.
Prioritize long-term stability over temporary spikes in Return on Ad Spend (ROAS), as scaling a single channel is inherently risky in a privacy-centric market.
Shift technical strategy from Mobile App Install (MAI) campaigns to App Event Optimization (AEO) to drive higher quality user engagement.
Ensure organizational alignment between UA consultants and developers, as poor communication can undermine even the most technically sound campaign strategies.
That's the gist.
Dive into the full report for the data, charts, and sources behind these takeaways.
Read the full report