Games with a balanced revenue model should prioritize AppLovin for both AdROAS and IAP ROAS campaigns in the US and Tier 1 markets.
Google and Unity remain the primary platforms for achieving broader global reach in user acquisition.
Top-performing titles are consistently pairing high platform spending with playable ad formats to maximize total impressions.
The idle RPG Legend of Slime generates approximately $30 million in monthly revenue with a monetization split of 70% from ads and 30% from IAP.
Diversifying UA channels and utilizing ad-revenue-based optimization tools are essential strategies for maintaining profitability in the post-IDFA landscape.
Developers are increasingly utilizing unconventional distribution methods, such as BitTorrent, for game playtesting following platform delisting.
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