Scaling user acquisition campaigns during a soft launch without verifying store availability across target geographies leads to inflated costs per install and negative consumer sentiment.
Apple has expanded its ad placements into the Today tab of the App Store, a strategic shift that captures more advertising revenue at the expense of developer margins.
Google has implemented updated regulations regarding intrusive advertisements and integrated the Google bidder into the AppLovin MAX mediation platform.
Operational failures in aligning marketing spend with regional store presence during late 2022 negatively impacted both budget efficiency and brand reputation for mobile game developers.
Soft launch frameworks have become standardized benchmarks for evaluating performance marketing talent within the mobile gaming industry.
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