Google’s Target Return on Ad Spend (tROAS) campaigns are now compatible with third-party mediation platforms, expanding beyond the initial AdMob-only restriction.
Developers whose primary revenue stream is ad-based rather than in-app purchases can now leverage tROAS campaigns to optimize user acquisition and monetization.
The mobile gaming industry is shifting toward automated bidding strategies to scale titles more effectively during the critical soft launch phase.
Istanbul has emerged as a critical global hub for mobile gaming industry networking and professional knowledge exchange.
Effective soft launch strategies require prioritizing practical performance data over theoretical models to ensure scalable growth.
Mobile game marketing strategies are increasingly bridging the gap between traditional acquisition frameworks and the emerging web3 space.
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