Bilibili achieved a 62% year-over-year surge in non-GAAP adjusted net profit to 585 million RMB in Q1 2026, signaling a successful transition toward sustainable profitability.
02
Gross profit grew 9% year-over-year to 2,773 million RMB, with gross margins reaching 37.1% due to disciplined cost management and improved creator monetization.
03
Advertising revenue remains a primary growth driver, posting a 30% year-over-year increase, while value-added services grew by 4%.
04
User engagement remains high with 115 million daily active users spending an average of 119 minutes per day on the platform.
05
Mobile game revenue declined by 12% year-over-year, prompting a strategic focus on expanding the portfolio through both licensed and self-developed titles.
06
The platform maintains a strong market position among China's youth, capturing 70% of the Gen Z+ population and generating 17.1 billion monthly interactions.
Insights
01
Bilibili achieved a 62% year-over-year surge in non-GAAP adjusted net profit to 585 million RMB in Q1 2026, signaling a successful transition toward sustainable profitability.
02
Gross profit grew 9% year-over-year to 2,773 million RMB, with gross margins reaching 37.1% due to disciplined cost management and improved creator monetization.
03
Advertising revenue remains a primary growth driver, posting a 30% year-over-year increase, while value-added services grew by 4%.
04
User engagement remains high with 115 million daily active users spending an average of 119 minutes per day on the platform.
05
Mobile game revenue declined by 12% year-over-year, prompting a strategic focus on expanding the portfolio through both licensed and self-developed titles.
06
The platform maintains a strong market position among China's youth, capturing 70% of the Gen Z+ population and generating 17.1 billion monthly interactions.