Updated Mar 17, 2026 by Adjust
The mobile app economy reached $167 billion in consumer spending in 2025, supported by a 10% year-over-year increase in global installs and a 7% rise in sessions.
Gaming installs remained flat while costs per install surged 30% to $0.56, though casual games bucked the trend with a 19% increase in installs and a 37% rise in sessions.
The industry is shifting from mobile-first to multi-platform strategies to address fragmented consumer journeys, supported by AI-driven predictive segmentation and cross-device measurement.
Finance apps demonstrated high retention, with sessions increasing 21% and a paid-to-organic acquisition ratio of 1.13, even as overall installs for the sector declined.
User privacy sentiment is stabilizing, with App Tracking Transparency opt-in rates rising to 38% by early 2026.
E-commerce experienced a 10% decline in global installs, though Latin America emerged as a high-growth outlier with a 30% increase in user engagement.
The mobile app economy reached $167 billion in consumer spending in 2025, supported by a 10% year-over-year increase in global installs and a 7% rise in sessions.
Gaming installs remained flat while costs per install surged 30% to $0.56, though casual games bucked the trend with a 19% increase in installs and a 37% rise in sessions.
The industry is shifting from mobile-first to multi-platform strategies to address fragmented consumer journeys, supported by AI-driven predictive segmentation and cross-device measurement.
Finance apps demonstrated high retention, with sessions increasing 21% and a paid-to-organic acquisition ratio of 1.13, even as overall installs for the sector declined.
User privacy sentiment is stabilizing, with App Tracking Transparency opt-in rates rising to 38% by early 2026.
E-commerce experienced a 10% decline in global installs, though Latin America emerged as a high-growth outlier with a 30% increase in user engagement.