The mobile app economy reached $167 billion in consumer spending in 2025, supported by a 10% year-over-year increase in global installs and a 7% rise in sessions.

According to "Mobile App Trends: 2026 Edition": The mobile app economy reached $167 billion in consumer spending in 2025, supported by a 10% year-over-year increase in global installs and a 7% rise in sessions.

Gaming installs remained flat while costs per install surged 30% to $0.56, though casual games bucked the trend with a 19% increase in installs and a 37% rise in sessions.

According to "Mobile App Trends: 2026 Edition": Gaming installs remained flat while costs per install surged 30% to $0.56, though casual games bucked the trend with a 19% increase in installs and a 37% rise in sessions.

The industry is shifting from mobile-first to multi-platform strategies to address fragmented consumer journeys, supported by AI-driven predictive segmentation and cross-device measurement.

According to "Mobile App Trends: 2026 Edition": The industry is shifting from mobile-first to multi-platform strategies to address fragmented consumer journeys, supported by AI-driven predictive segmentation and cross-device measurement.

Finance apps demonstrated high retention, with sessions increasing 21% and a paid-to-organic acquisition ratio of 1.13, even as overall installs for the sector declined.

According to "Mobile App Trends: 2026 Edition": Finance apps demonstrated high retention, with sessions increasing 21% and a paid-to-organic acquisition ratio of 1.13, even as overall installs for the sector declined.

User privacy sentiment is stabilizing, with App Tracking Transparency opt-in rates rising to 38% by early 2026.

According to "Mobile App Trends: 2026 Edition": User privacy sentiment is stabilizing, with App Tracking Transparency opt-in rates rising to 38% by early 2026.

E-commerce experienced a 10% decline in global installs, though Latin America emerged as a high-growth outlier with a 30% increase in user engagement.

According to "Mobile App Trends: 2026 Edition": E-commerce experienced a 10% decline in global installs, though Latin America emerged as a high-growth outlier with a 30% increase in user engagement.

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Key Insights

Mobile App Trends: 2026 Edition

Adjust~32 min full read

01
The mobile app economy reached $167 billion in consumer spending in 2025, supported by a 10% year-over-year increase in global installs and a 7% rise in sessions.
See it on page 3
02
Gaming installs remained flat while costs per install surged 30% to $0.56, though casual games bucked the trend with a 19% increase in installs and a 37% rise in sessions.
See it on page 19
03
The industry is shifting from mobile-first to multi-platform strategies to address fragmented consumer journeys, supported by AI-driven predictive segmentation and cross-device measurement.
See it on page 11
04
Finance apps demonstrated high retention, with sessions increasing 21% and a paid-to-organic acquisition ratio of 1.13, even as overall installs for the sector declined.
See it on page 34
05
User privacy sentiment is stabilizing, with App Tracking Transparency opt-in rates rising to 38% by early 2026.
See it on page 7
06
E-commerce experienced a 10% decline in global installs, though Latin America emerged as a high-growth outlier with a 30% increase in user engagement.
See it on page 27

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