The productivity app sector saw a 6% year-over-year decline in active advertisers to 8.9k per month, though new entrants surged to over 30% of the market share following Q2 2025.

According to "2025 Report on Marketing Trends of Productivity Apps": The productivity app sector saw a 6% year-over-year decline in active advertisers to 8.9k per month, though new entrants surged to over 30% of the market share following Q2 2025.

Meta, Google, and TikTok remain the primary channels for cross-platform campaigns, with Google leading in conversion rates and TikTok offering cost-efficient Gen Z engagement at a $3.2 CPM.

According to "2025 Report on Marketing Trends of Productivity Apps": Meta, Google, and TikTok remain the primary channels for cross-platform campaigns, with Google leading in conversion rates and TikTok offering cost-efficient Gen Z engagement at a $3.2 CPM.

Video and playable ads consistently outperform static creatives, with TikTok favoring 15–60 second native videos and Meta utilizing a combination of carousel and video formats.

According to "2025 Report on Marketing Trends of Productivity Apps": Video and playable ads consistently outperform static creatives, with TikTok favoring 15–60 second native videos and Meta utilizing a combination of carousel and video formats.

While business and office apps account for 14.4% of productivity advertisers, entertainment apps dominate the broader market creative volume at 32.7%.

According to "2025 Report on Marketing Trends of Productivity Apps": While business and office apps account for 14.4% of productivity advertisers, entertainment apps dominate the broader market creative volume at 32.7%.

The total pool of non-game mobile app advertisers dropped 17.8% year-over-year to 107k per month, despite a 11.7% increase in the share of new advertisers.

According to "2025 Report on Marketing Trends of Productivity Apps": The total pool of non-game mobile app advertisers dropped 17.8% year-over-year to 107k per month, despite a 11.7% increase in the share of new advertisers.

Oceania currently maintains the highest volume of ad creatives per advertiser, while North America and Europe remain the largest markets despite experiencing recent declines in advertiser counts.

According to "2025 Report on Marketing Trends of Productivity Apps": Oceania currently maintains the highest volume of ad creatives per advertiser, while North America and Europe remain the largest markets despite experiencing recent declines in advertiser counts.

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Key Insights

2025 Report on Marketing Trends of Productivity Apps

SocialPeta~22 min full read

01
The productivity app sector saw a 6% year-over-year decline in active advertisers to 8.9k per month, though new entrants surged to over 30% of the market share following Q2 2025.
See it on page 17
02
Meta, Google, and TikTok remain the primary channels for cross-platform campaigns, with Google leading in conversion rates and TikTok offering cost-efficient Gen Z engagement at a $3.2 CPM.
See it on page 11
03
Video and playable ads consistently outperform static creatives, with TikTok favoring 15–60 second native videos and Meta utilizing a combination of carousel and video formats.
See it on page 12
04
While business and office apps account for 14.4% of productivity advertisers, entertainment apps dominate the broader market creative volume at 32.7%.
See it on page 8
05
The total pool of non-game mobile app advertisers dropped 17.8% year-over-year to 107k per month, despite a 11.7% increase in the share of new advertisers.
See it on page 6
06
Oceania currently maintains the highest volume of ad creatives per advertiser, while North America and Europe remain the largest markets despite experiencing recent declines in advertiser counts.
See it on page 7

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