Management Policy & Strategy: Fiscal Year Ended March 2013

The document outlines Tecmo Koei Holdings’ fiscal strategy and performance for the year ending March 2013, emphasizing a record‑high profit trajectory. Sales reached ¥34.6 billion in FY2012, up 2.5 % from the previous year, while operating profit climbed ¥6.21 billion (17.9 % of sales) and ordinary profit rose to ¥8.84 billion (25.5 % of sales). Net income improved from 13.1 % to 16.3 %, reflecting a 21.9 % increase in profit margin. The company attributes gains to strong game software sales, particularly titles such as “One Piece: Dynasty Warriors 8” and “Fist of the North Star,” and to a 900‑million‑user social game base. Segment analysis shows Game software as the largest contributor, with Online & Mobile and Media & Rights businesses identified for future rebuilding.

Geographically, Japan remains the dominant market (≈84 % of sales), followed by overseas segments: North America, Europe, and Asia contribute 7.5 %, 4.8 %, and 4.2 % respectively, with overseas sales growing modestly at 1.6 %. The company projects FY2013 sales of ¥37 billion, operating profit of ¥7.0 billion (18.9 % margin), and ordinary profit of ¥9.0 billion (24.3 %). Planned capital expenditures are ¥1.5 billion, with depreciation expenses expected to improve by 0.4 points.

Strategically, the firm focuses on IP creation and multi‑platform expansion, targeting new titles, collaborative projects, and ancillary media such as animation, comics, and merchandise. Online & Mobile initiatives aim to strengthen social games, expand browser titles in Asia, and pursue women‑oriented IPs. Overall, the plan seeks to sustain growth while enhancing profitability through diversified revenue streams and cost efficiencies.